Businesses spend billions of dollars per year to brand their business. While there are dozens of ways to build a strong, authentic brand, there are few things better than promotional clothing.
If you haven’t used them already, it’s high time you do. In this article, learn the benefits of branding your business using promo apparel.
People Like to Wear Branded Clothes
The main reason you should consider clothing items over others is that people like to wear branded clothes. They like to flaunt their favorite brand with pride. That’s because wearing such clothes makes them feel good. And they also tend to believe that brands are good and have a positive impression of them. People are also more likely to recommend a brand they like to their friends.
You can leverage this psychological thinking of people and promote your brand. If they find your products or services relevant to their life, they will undoubtedly wear t-shirts containing your logo with pride.
Clothing is Necessary
Another reason to use promotional clothing for brand building is that clothing is always in demand. That’s because it’s necessary to wear clothes. You or nobody can escape it.
So you don’t have to wear seasonality like you’d have to with umbrellas or hats. You can ensure that people will wear the clothing items and not keep them in the basement. So your brand-building efforts will not be affected by seasonality.
But you’d have to select the type of clothing to use for promotion. Some clothes are season-specific. So choose accordingly.
Your Brand Messaging Gets Across for Free
To turn generic clothing into branded ones, you’d have to print your logo and message on them. The best part of using promotional clothing is your message remains visible most of the time.
It’s at the front. So your logo and message will be visible to everyone who is located across the person wearing it. The more people he or she comes across, the more people notice it.
And this exposure is free. If you were to use social media or any other form of marketing, you’d have to pay for each impression. But that’s free with clothes.
Affordable Way of Branding a Business
Clothing items aren’t expensive. Therefore, it’s an affordable way to brand your business. You can get printed t-shirts for under AU$ 10. If you purchase in bulk, you’ll avail of a greater discount. So if you distribute 100 t-shirts in a locality, you’d have to pay less than AU$ 1,000.
Compare this with branding cost, which is at least $ 1,000 and goes up to $ 50,000. So if you’re on a shoestring budget for branding your business, consider promo clothing items.
Clothing Items will Last Long
Another advantage of using clothing items for branding is they tend to last longer. Clothes are less likely to get damaged. But it’s a responsibility on your part to purchase durable garments, even if they cost more. Also, spend a sufficient amount on printing the logos and messaging.
Branding is an essential component of running a business. A brand will help you stand out from your competitors. Use promotional clothing for branding your business because of the above benefits.
