Throughout the business environment, the competitiveness is unpredictable than it was before with rising complexity and technological influence in all directions. The digital globalization makes business environment more complex while…
Years had passed since the secession of the thirty-year-long war. Hopes of Sri Lankans for a better future still remain the same. It didn’t take much time for Japan to…
Each year, as usual, we are struggling with the management of time, unclear focus to work, shaking mindset, issues in prioritizing duties and overload of information to process, as well…
In simple we can say that, digital marketing is a term for the marketing of products or services where promotion is done using digital technologies, not only based on the…
We are familiar with disseminating information by word of mouth. In the same way, disseminating information through the Internet platform is called Viral Marketing, such as social media networks like…
The “Marketing Mix” is a term that was introduced in the mid 20th century by the American Marketing Association (AMA), which describes marketing as being composed of four elements: product,…
