With the emergence of the internet and smartphone usage among people of all ages, business owners can quickly and easily connect with customers through their websites or social media accounts. Here is how mobile ordering can help you improve your business.
What does mobile ordering do?
Instead of focusing on reaching people through their digital devices, mobile ordering integrates with your business’s website to allow customers to order food online and skip the line when they arrive at your restaurant. This information is then sent directly back into your POS system, automatically updating the kitchen and wait staff with the customer’s order. If you want to make it big, especially in the food business, you have to also think big and go beyond to provide your customers with good service.
With this sort of integration, you can provide your customers with a seamless meal experience that will make them want to come back again and again. If you are still hesitant about providing this level of service to your customers, here is an overview of why mobile ordering is so beneficial for businesses.
1. Cut down on customer wait time
One of the greatest benefits of mobile ordering is that it can drastically cut down on customer wait time. The average customer spends an average of 20 minutes in line before they even place their order, and around 40 additional minutes waiting for their food. With this much time spent at a restaurant, the chances that your customers will return to dine there again are very slim. With the food and Drinks ordering app, you can give back this lost time to your customers by providing them with the option to order directly from their phones and skip ahead in line when they arrive at your restaurant, or to the movies, or just a bar. As an added bonus, those who choose to use mobile ordering tend to spend more money than those traditional cashiers because it gives them a sense of relief knowing that they do not have to wait as long as those who proceed with the traditional order system.
2. Increase customer satisfaction
The benefits of mobile ordering extend beyond just cutting down on wait time and increasing convenience for your customers. When you provide this level of service to your patrons, it also increases their overall satisfaction and happiness with your brand and restaurant. In fact, almost 90% of customers stated that they would return to a restaurant that offered mobile ordering because it is so convenient. Furthermore, these same individuals reported significantly higher levels of happiness after experiencing mobile ordering than those waiting in line at the traditional method. If you are still not sold on providing this service to your customers, then you can read story after story of satisfied patrons who feel privileged when they are able to skip the line at a restaurant.
3. Boost purchase frequency
When you enable mobile ordering for your business, not only will it increase the satisfaction of your customers, but it also provides an opportunity for them to make repeat purchases whenever they want or need something from you. With this level of convenience paired with helpful digital tools like referral programs and discounts, there is no reason why you should not be integrating these practices into your brand right now. By providing this service to your customers, it will encourage them to come back more frequently and spend more money than ever before, while also increasing the productivity of each individual sale.
4. Helpful data analysis
With mobile ordering, you are able to gain insight into your customer’s purchasing habits that you never had before. Thanks to the integration of digital tools throughout this process, you are able to track each individual purchase along with how many times individuals used this service throughout their visit. With this information on hand, it is easier than ever for businesses to provide relevant coupons and sales promotions directly through the app without having to worry about spending too much money or time on maintaining these programs on their own.
5. Future expansion
While mobile ordering is a great service in itself, it also helps encourage your customers to expand their experience with your business in the future. For example, when you take this information from individual purchases and analyze them together, you will be able to gain insight into which aspects of your menu that individuals enjoy the most. Then, it is easier than ever for businesses to create menus or add food options that not only pique interest but also meet the needs and wants of their customers. This additional promotion further expands on what has already been successful for your restaurant in order to provide an all-inclusive customer experience. As a result, this increased patronage leads to more sales revenue through every channel imaginable, while also increasing brand loyalty and satisfaction on behalf of your customers.
6. Easy implementation
While mobile ordering does provide a host of benefits, it may be difficult to implement for some businesses due to the lack of available space or the appropriate technology that is needed for this service. However, even with these potential roadblocks, all businesses have access to mobile ordering today as long as they have an internet connection and a smartphone-compatible with their internal system. Furthermore, most apps are inexpensive enough so that any business can easily integrate them into their current store or restaurant without having to worry about spending too much time or money on developing these programs themselves. Additionally, many restaurants choose to work directly with food distributors who have already made this process more cost-effective through the purchase of products that are already prepared. With this service, you can also provide your customers with a more personalized experience, while also saving time and money in the long run.
Mobile ordering is great for business owners who want to improve customer satisfaction while increasing their sales revenue at the same time. By using these tips and strategies today, it is easier than ever for businesses of all sizes to make use of mobile ordering right away without having to worry about developing this technology on their own.
