Introduction
Since buying followers and likes is a common tactic for many big Instagram accounts, it’s no secret that this trend has appeared on TikTok too. For many accounts, buying likes and followers seems like a great way to beat the TikTok algorithm, and have their content featured on the ideal For You Page. However, is that truly the right way to boost your TikTok account? Let’s talk about it further in this article.
The Pros and Cons Of Buying Followers
Buying followers can temporarily boost your account’s popularity and help you beat the TikTok algorithm, which allows your content to be boosted to more people. This is similar to Instagram, where accounts with a large following will enjoy added visibility as compared to smaller accounts. However, having more followers does not necessarily mean that you’ll enjoy maximum exposure –– especially if these accounts are mostly inactive or fake. Even if you have 1,000, or even 10,000 followers, you may not have a high engagement rate from any of them. This may potentially result in the algorithm assuming that your posts aren’t well-received by your target audience, and hence, won’t bother to share them with others in the future.
In other words, buying followers is not enough –– you’d have to buy engagement for your posts to truly boost your account and grow it huge. This means you’ll need to fork out extra money, as purchasing engagement encompasses a lot more than just followers: it entails buying TikTok likes, comments, and shares. Therefore, it would be much better to ‘buy’ your followers the right way.
The True Right Way To Buy Followers
‘Buying’ your followers the right way has nothing to do with actually using cash to purchase followers or engagement. Instead, it’s investing your time and effort into producing content that would attract and grow real followers. Whilst purchasing followers can give you an added boost of visibility, creating high-quality content is what will elevate your brand to the next level. Though this requires significant time and effort, it’s going to be way better for your account in the long run. So, how can you buy followers the right way?
Discover Your TikTok Niche
Firstly, it’s important for you to decide or discover what your TikTok niche is. Are you an account that posts art content? Or are you an account that posts about astrology? Whatever your account’s niche is, you’d want to invest time into creating relevant content. Part of TikTok’s algorithm is looking at what your posts are about and sharing them with users who have shown interest in such content. If your content is constantly changing or a mix, it might be harder for the TikTok algorithm to decide who your content is aimed at. Consequently, your content might not be shown to the followers who would dearly love it.
In other words, know your niche and create content relevant to it. This is how you will most likely have your account shown to users who are interested. And from there, you are sure to gain followers and you’d be buying them genuinely with your own content.
TikTok’s Algorithm
The truth is, no one knows exactly what TikTok’s algorithm is. TikTok keeps it a secret to ensure that no one is able to hack their system and hence, ensure that content being shared is what’s truly liked by their users. Whilst we aren’t 100% completely aware of what TikTok’s algorithm is, we do know several factors that come into play –– engagement and followers. And on top of that, we know that we can use hashtags to tap into TikTok’s algorithm too.
Use Hashtags
Hashtags are one of the most powerful tools you can use on TikTok to gain a greater following. To put it simply, hashtags serve as a way to label and categorize your content. By properly categorizing your content, you would be more likely to reach an interested audience. This can be done in three ways –– firstly, by categorizing your own posts, TikTok’s algorithm will work to share your content with a more relevant audience. Secondly, users are able to use hashtags to search for content that they are interested in on TikTok. If you utilize the same hashtag that a user searches for, your content is likely to come up for them. And finally, once your hashtagged content reaches your intended audience, they’re much more likely to engage and share your content.
To ensure that you are utilizing hashtags to their full potential, it is important to conduct your own hashtag research. Depending on your account’s content, you’d want to find the most popular and relevant hashtags to efficiently reach your ideal audience. As a TikTok user yourself, the best way to conduct such research might be by simply scrolling through the platform. What appears on your For You Page? What are the hashtags used on posts that have similar content to your account? It would also be great to look at the number of likes, comments, and shares a post is getting. This would tell you how well the post is being engaged. From here, you should be able to find hashtags that would work with your account!
For easier reference, here are quick tips on how to use hashtags: To only use hashtags that are relevant to your own content, choose hashtags that you won’t have too much competition in, as well as including several popular and trending hashtags to boost your account. Do remember that users also use hashtags as a way to find content that they are interested in –– so it’s important to keep your hashtags simple and searchable.
Conclusion
Whilst it might be tempting to simply buy fake followers to boost your TikTok account, you may not maximize its results and be unable to successfully grow your account in the long run. However, if you’re truly interested to grow your account long-term, we recommend creating a multi-pronged strategy that includes optimizing and reviewing your content to be of a higher quality. This, combined with the boost paid followers are able to give you, would be much more efficient to grow and attract your followers for the long term.