Creating an investor presentation is a daunting task. Yet, a compelling presentation could be all that stands in the way of that all-important investment your business is seeking. Moreover, the presentation might be your only chance to win over a potential investor, so you need to make it count. Consequently, many businesses are turning to presentation companies to create business-winning presentations that are both compelling and informative.
How to Create an Effective Investor Presentation
There are several ways to create an effective presentation that piques investor’s interest:
Define your goals
Before you start writing your presentation script, you need to define your goals and needs. First, ask yourself: what are you hoping to accomplish? Or are you hoping to raise a certain amount of money? By defining your goals and needs before you start writing your script, you go into the process knowing exactly what you want from the investors you are meeting.
Determine presentation structure
There are several must-have slides you should include in your investor presentation without fail:
- Executive summary: Describe your company and its overall goals.
- Innovation: Describe how your venture is going to meet consumer needs or fill a gap in the market.
- Data and infographics: Provide useful data and infographics to demonstrate your point, as it provides credibility.
- Market size and opportunity: Outline the size of the market and market opportunities to demonstrate your business’s worth to investors.
- Examine your competition: Provide an overview of the competitive landscape and showcase your value compared to competitors.
- Aims and objectives: Explain to investors what the overall goal of your venture is and what you aim to get out of the investor presentation. For example, are you asking for a certain amount of funding? If so, communicate this to the investors you are meeting.
Consistent design
The design of your investor presentation matters. An inconsistent, disorganized presentation will make your company appear unprofessional, which will not impress investors. If you do not have the necessary skills to create a compelling presentation, consider hiring a presentation design agency. Presentation designers will create an informative, engaging presentation that looks the part.
Keep the presentation short and concise
A long presentation with too much text will cause investors to lose concentration. Keep your slides short but informative, including only the most important information. Most of your presentation will be verbal—think of the slides as helpful prompts.
Prove your team are a good investment
Startup teams must show investors that they have a vision worth investing in. That is why it is essential that you prove you and your team are the right people to get that vision off the ground. Your presentation should feature the company founders and explain their relevant skills and experience.
Use relevant graphs, tables and infographics
A great way to convey important information in a concise way is to use graphs, tables and infographics. Investors will be able to digest them quicker than big blocks of text.
Finish with a call to action
It would be best if you ended your presentation with a call to action. You might end with an offer to give a product demonstration, a detailed copy of all financial information or perhaps schedule a one-to-one call where you can discuss your ideas in more detail. Whichever makes the most sense, make sure to end your presentation with a clear call to action that asks investors to make the next move if they are interested in your venture.
Prepare for questions
Your presentation will not have answered every question investors have. Before the presentation, plan answers to questions you think you may be asked. Also, prepare yourself for difficult questions. Investors will want to be sure that their money is going to be put to good use. As a result, if they see any holes in your plan, they are likely to ask probing questions. Therefore, it is essential that you can answer complex questions clearly and concisely.
Practice your presentation
You know what they say; practice makes perfect. If you are the sole presenter, run through the presentation several times to iron out any problems. You may find it beneficial to film run-throughs to give you an insight into what your audience will see when you present your ideas. You may also find it helpful to present to another person, who will be able to give you tips to help you improve.
Can A Great Presentation Win Over Investors?
A compelling, concise, and visually appealing presentation that is presented in a natural and confident will make investors see you in a good light. While it ultimately comes down to your ideas and business plans, following the steps above will increase the likelihood that you impress investors enough for them to want to know more about your venture.
