Marketing is an important part of any business. It’s what brings people in, and keeps them coming back. Without marketing, your customers can’t find you, and they may never learn of the amazing products or services you offer. While there are some tried-and-true strategies that will always work for bringing in new customers, there are also some unique ideas that you may want to try on occasion.
It can be difficult to stand out from the crowd with catchy slogans or even more creative ideas that you may not have thought about trying yet. If you’re looking for some fresh marketing ideas, then read on!
1. Repurpose YouTube Videos for Facebook Ads
With so many businesses using YouTube to promote their products or services, why not consider using your current videos on a different platform? Facebook ads.
l allow you to upload the video directly into the ad itself. This may increase your views and clicks, as well as possibly improve new customers.
You can even do this with multiple videos to create a short clip. It’s a free and easy way to get your brand in front of more people. When the video plays on Facebook, you’ll be able to track how many people watched it, and for how long. This will give more people the opportunity to see your ad, especially if they’re looking for related content on Facebook.
2. Try Direct Mailing
If you want to get more people in the door, then direct mailing is one of the best ways to do so. It can increase store traffic by 20%, and it’s a great way to target your existing customers. You can run this campaign multiple times throughout the year. You could send out coupons via handwritten direct mail during holidays, or offer free items for birthdays. You might even consider sending out a letter that tells your customers about new products or services you’re offering. This way they can stay up-to-date on the latest information from your business, making them more likely to come in and learn about these things for themselves.
3. Use Exclusive Deals to Attract New Customers
Everyone loves a good deal, but what some people don’t realize is that it’s beneficial to offer exclusive deals for new customers only. This can be something really special or just a little bit of your services for free. If you urge new customers to act quickly, then they’ll also be more likely to return to the future, rather than waiting until you run another special just for them. Offering deals only available at certain times is an excellent marketing technique that will help build up a strong customer base. This way, you can keep bringing in new business while still maintaining your regular prices for loyal customers who have stuck by you through the years.
4. Blogging is Important
Blogging is one of the most important aspects of your marketing strategy. It’s what keeps people engaged, and it also allows you to build up an audience that will keep coming back for more. If you find that your blog posts only get a few views, then it can be hard to get new customers to stay interested in the first place.
As you develop your blog, try to think about what would be the most useful information for people to read, and how you can deliver it in an entertaining way. You also want to offer more than just “how-to” posts because there are so many others out there that do this already. Instead, try including detailed personal stories that people can relate to. Talk about your experiences as a business owner and how it felt when you first started out. People will connect with your story, and they’ll be more likely to buy from you if their situation is similar.
5. Testimonials and Customer Reviews
People want the products and services they buy to work for them, and they also want to hear about real people’s experiences. Testimonials and customer reviews explain how a product or service has made a difference in other people’s lives. This content is especially helpful if you have a one-of-a-kind product that other companies just can’t compare to.
You want your testimonials and reviews to be as detailed as possible so that potential customers know exactly what to expect. You can also create a social media following by having customers post their own photos or videos of how your business has made a difference in their lives, and give people the opportunity to tag you on Instagram and share this with their followers. This is why it’s important to feature customer testimonials and reviews on your site, along with images that show exactly how the product or service works.
Don’t be afraid to ask for feedback from customers. They’ll appreciate having their insight showcased. Keep this in mind while you’re coming up with your marketing plan, and you’ll have a much easier time getting customers in the door.
6. Search Engine Optimization (SEO)
There are many different ways to get your business listed higher in organic search results. You can create new pages on your website that link back to the products you’re selling, and include relevant keywords throughout the posts on these new pages. This will help improve SEO because Google is more likely to prioritize websites with updated content.
You also need to make sure that your site is easy to navigate, which means everything should be located in the right place. Using a user-friendly template is a great way to keep people interested and reading about what you have to say. If you have too many navigation options or if it’s difficult for visitors to find what they’re looking for, then Google will lower your website’s search ranking.
In this article, we’ve shared a few unique marketing ideas that can improve your strategy. We know it can be challenging to create what seems like the next big idea in digital marketing when you have so many other responsibilities on your plate. Our goal is for you and your company to succeed online by harnessing creativity, ingenuity, and innovation with every campaign or tactic we launch together.
