Did you know that video content is the most popular type of content on the internet? It’s true! In fact, Cisco predicts that by 2019, 80% of all internet traffic will be video. That’s a lot of videos! If you’re not creating video content for your business yet, now is the time to start. In this blog post, we’ll discuss some interesting facts about creating video content. Stay tuned – you’re going to want to take notes!
1. Video content has a positive impact on your search engine rankings
One of the main reasons that businesses are turning to video content is because it can help them improve their search engine rankings. A study by Forrester found that videos were 53 times more likely to rank highly in Google compared with text-based web pages. That’s because video content offers valuable information in an engaging and easily digestible format, which is exactly what Google looks for when ranking websites in their search results.
2. Video content helps you connect with your audience on a deeper level
It’s no secret that people prefer watching videos over reading text-based content – studies have shown that people retain 95% of the information they see in a video compared to just 10% of the information they read. Video content is also a great way to build relationships with your audience. By investing in the different types of video-making equipment and creating videos that speak directly to your ideal clients, you’re able to connect with them in a more meaningful way than just writing text-based content on your website or social media pages. For instance, video blog posts can help you share your knowledge and expertise in a more personal way that’s likely to resonate with your audience.
3. Video content has a high ROI
Another great reason to start creating video content is that it offers a high return on investment (ROI). In fact, according to Cisco, by 2019, over 80% of all internet traffic will be video – so it’s safe to say that people are willing to watch videos online. Plus, even if you’re just getting started with creating video content for your business, you’ll benefit from the low cost of entry and small upfront costs. All you need is a smartphone or digital camera, some basic editing software (which often comes free on most computers), and a little creativity – and you can start creating high-quality video content that will help grow your business!
4. Video content helps you educate your audience
Creating engaging, educational videos is a great way to connect with your target audience, especially if you’re providing information about topics that they’re interested in learning more about. For instance, if you own an online store selling home decor items, then creating short DIY or decorating tutorials could be an ideal way to connect with potential customers and demonstrate the value of your products. Similarly, if you’re a fitness coach looking to build your personal brand, creating exercise tutorial videos or tips on how to stay motivated while getting fit could be great ways to engage with your target audience on social media.
5. Video content is ideal for social media marketing
Video has also become a key player in the world of social media marketing, with Facebook reporting that 100 million hours of video are watched on their platform each day! That’s a lot of videos, and it goes to show just how popular video content has become on social media – so if you want your business to succeed online, then creating high-quality video content specifically for your social platforms is essential in today’s digital landscape. Nowadays, most businesses rely heavily on platforms like Facebook and Instagram as part of their overall marketing strategy, so being able to create compelling videos that resonate with their audience will help them stay ahead of the curve and grow their reach exponentially over time.
6. Video content is great for branding
When done correctly, video can have a huge impact on your brand image and overall brand awareness – which is another reason why you should seriously consider incorporating it into your marketing strategy! For example, let’s say that you own an online store selling home decor items and you want to drive more sales of specific products in your store. You could create short videos featuring these products, post them to social media with a catchy call-to-action (CTA) and link back to your website where viewers could purchase the items directly from there. This is just one scenario – but as a general rule of thumb, any type of video content will go a long way when it comes to helping your business build a strong brand image and overall awareness.
7. Video content can help you stay ahead of your competitors
When it comes to marketing your business, one thing is certain: You will always have competition – especially online! But, by creating compelling and engaging video content, there’s no doubt that you’ll stand out from the crowd and engage with your online audience in a way that they’re likely to remember. Plus, when you create original, high-quality videos time after time while showcasing your industry knowledge and expertise, potential customers are going to be more willing to check out what else you have to offer – which is why video content is such an important asset for any business looking to succeed online these days!
8. Video content is a great way to showcase your products
If you want to really make an impact with your video marketing efforts, then creating videos that show off your products or services is going to be a big step in the right direction! After all, when people are considering purchasing something from you – whether it’s online or in-person – they’re going to naturally want more information about what exactly it is that they’re buying and why your product or service might be better than the competition. By posting high-quality videos showcasing what you have to offer, potential customers can get a closer look at your products and hopefully feel confident enough to make a purchase (which will help grow your business over time!).
Video content is essential for any business looking to succeed online in today’s digital landscape. Not only is it great for engaging with your target audience and building brand awareness, but it can also help you stay ahead of your competitors and showcase your products in a way that potential customers are sure to appreciate. So if you’re not already creating video content as part of your marketing strategy, now is definitely the time to start!
