For all brands and businesses having a content marketing strategy is important. All businesses are dependent on content marketing to grow their business, but some businesses depend on it a whole lot.
For some businesses, content is one of the best ways to bring in more clients and traffic for their website/blog/business.
But we all know writing content and using it to market your business is a huge and complicated task. It requires you to write fresh and relevant content consistently. You also need to know your audience in-depth to make sure you provide them with content that they will share and like. Also, even after doing all this, there is no guarantee that you will succeed, and you will get a lot of traffic. Sometimes, even investing time, resources, and doing everything right doesn’t yield any results.
Then what to do? Well, you need to put in continuous efforts no matter what. But to save time and your efforts, you can try these hacks for growing your business using content marketing strategy.
Let’s explore these hacks:
1. Link to better sites to get optimal inbound links
The way Google ranks a page now has changed with its new algorithm. Now, you cannot get high ranking with a low-quality link. You need to link with a website that can provide you with high-quality inbound links.
To do that, you need an amazing and high-quality content and then go to sites with high-ranking to get inbound links. But it is not necessary that this will work, which calls for hack time.
To make sure you get good links, find a blog post that you want to write about, make sure it has high ranking, take ideas from it, and write a better piece of article. Then, take your piece to the people who linked to the original and it to promote them to get links.
2. Take help from Quora
Quora is the best and most popular site where people ask questions and get answers from a huge community. And it can also provide you with a great platform to promote your business.
How? Simple, go to the site and find questions that are relevant to your business. Make sure that the questions that you choose has a lot of followers and then answer it in the best possible way.
It is one of the best ways to make followers and get a spot in the top search result pages of Google.
3. Make use of social media
Nowadays, social media is an indispensable part of everyone’s life, and businesses should take advantage of this. They should use social media to promote their content and grow their business. It can help you reach thousands of people, and it makes sure that relevant people find your content and come to your website.
4. Write content that is lengthy
One of the easiest hacks to get into the top three or ten search engine results is to write long content. It is a fact that content or topic that has over nineteen thousand words will rank higher in the search engine result. An article with over twenty-five thousand words will rank even higher, maybe in the top three results. Thus, you need to make sure that you write a length content if you want good ranking and traffic. But this won’t work 100% if your content doesn’t add value to the life of the customer. Writing a lengthy article that is not relevant to the topic or doesn’t help the consumer or solves his/her problem will not get good ranking. These two things go hand-in-hand, so keep that in mind.
5. Create infographics
Infographics are one of the best types of content. It has the potential to get viral as it has a high engagement rate. An infographic is a mixture of text and visuals, which makes it easy for the audience to understand and retain complex information. And the human brain possesses and retains visual data longer, and this allows you to get more leads.
You can use the Canva infographic maker to create infographics within minutes.
Content will never stop being the king when it comes to promoting your business. If you want to improve your law firm content marketing strategy use these hacks.
